We create

Our story

Who we are

JR (Hong Kong) Consulting Limited, also known as JR8, is a sports management company based in Hong Kong, China.

The company was founded in 2012 by Mr. Juha Ritvala, a seasoned specialist in Asian business and public relations. In 2015, having completed assignments across multiple sectors, JR8 made the strategic decision to focus on sporting events and athlete management.

“Our mission is to help athletes and companies build their brand identity and commercial revenues in the Asian Sports world.”

JR8 is a bridge between the worlds of sport and business, dedicated to creating value for our stakeholders across cultural and geographical borders.

Hong Kong and the whole region of Southern China holds great importance to our company and is the optimal home to efficiently pivot to strategic neighbouring locations like Shenzhen and Guangzhou, further into the Chinese mainland and outbound to South-East Asia. A city with unrivalled access to the entirety of the world and also one of great natural beauty with sites such as Lamma Island and Silvermine Bay, providing the perfect environment for work.

Our motto is “We Create 8”, since we bring our clients the best outcomes and fortunes.


JR8 Sports Events

Sporting Events provide an ideal platform to grow and maintain profitable and long-lasting business relations. 

Together with our partners, JR8 has created unique sporting events in the world of golf, including the UUKU Nations Cup, which is being held for the 3rd time in August 2019 at Hill Side Golf & Country Club, Vihti, Finland.

We firmly believe that while creating unique commercial opportunities for businesses, sport can be a force for good. At JR8, we want to be part of creating a better future for individuals and societies around our events.

JR8 Sports Brand Building

Associating your company with an athlete compatible with your brand identity elevates your message and directs it to the target consumer group. 

We help our clients to build brand strategies that leverage the world’s fastest-growing sports markets of China and Southeast Asia. By showcasing brands at leading Asian Golf Tours like the Japan Tour, Asian Tour and Singha All Thailand Tour, we establish visibility to hundreds of millions of viewers in Asia. 

The basis of profitable cooperation between an athlete and enterprise is mutual growth and shared values, which are the foundations of our partnerships.

JR8 Athlete Management

The goal of athlete management at JR8 is to create the ideal environment for long and successful professional careers. By creating and managing our athlete’s brand image in a way that maximizes target group interest, JR8 ensures sponsors and supporters benefit from their investment. This way, all stakeholder’s are positively engaged with the athlete’s career.

In our work with professional golfer Mr. Janne Kaske, we enabled many years of success in Asian Golf Tours, sponsored and supported by companies such as Singha Corporation, Leonian Thailand, Honma Golf, Thai Country Club, Bridgestone and UUKU Consulting.


The Nations Cup is a sporting platform that unites people across nations and cultures. 
It was founded by Mr. Juha Ritvala to create bonds in sport, business and friendship.


Janne Kaske

Japan Tour, Asian Tour, Singha All Thailand Tour